Happy New Year!
With a new year comes new opportunities, and hopefully some time to reflect on what you want to achieve in the year ahead.
For some, that takes the form of a new year’s resolution. For businesses – goals, and hopefully targets and strategies to accompany them.
Whatever the end goal, it is important to make it S.M.A.R.T.: specific, measurable, attainable, realistic and timely.
This way of approaching goal-setting applies to individuals as well as businesses big and small. For optometry practices who find themselves in the latter category, this could be reducing your number of unbooked appointments by 50%, or increasing your eyewear sales by 30%, by a set deadline.
If you haven’t had time to set your personal and professional goals for the year, it isn’t too late: start with something realistic, where even a small improvement would have a measurable impact on your practice’s bottom line. To get the ideas flowing, think about what your practices strengths are and how they could be leveraged. Ask your team about the challenges they face – and solutions they may have thought of that could help your practice improve. Is your dream to expand? To open a second location? To hire another OD? To move to part-time work? Start with what excites you, include your team in the vision, and figure out how to make it happen.
Outside of goal-setting, there are a few other steps practices can take now to prepare for the new year, and to seize all of the opportunities 2018 will bring. This includes reflection (on your own and with your whole team), along with organizing your books, preparing for growth, and upgrading your technology.
Check out ‘4 Things You Should Do To Prepare Your Small Business for 2018‘ from Entrepreneur, and let me know what your goals are in the comments below.
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