One of the biggest assets of any company is the team that runs it. Business owners – practice owners and optometrists included – know that their business assets require care, but a lot of the time we fail to apply that knowledge to the people who work for us. Training and development are a great way to make sure all members of your team have the skills and the motivation to help you build your business. It’s also important that any investment made by way of training is made with a specific goal in mind. Read my latest article in the Canadian Journal of Optometry (p. 33) for the steps that need to be taken after deciding that training and development is an investment worth making.

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