06 Jun 2015
June 6, 2015

Speaker Q&A with Pauline

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Pauline Blachford speaks like everyone is listening. Over a dozen customized clinic consultations across Canada, multiple conference presentations, hundreds of hours of public speaking experience and a passion for eye health make Pauline a sought-after speaker… read more →

14 Jul 2014
July 14, 2014

Tips for the Summer

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In ReCare™ Report 6, I wrote that spring break and summer vacation are great times to bring children in for their yearly eye health exams. Strategically telephone recalling families at these times demonstrates you are considerate of your clients’ availability. Educating parents on the importance of proper eye health for their children also ensures your.. read more →

06 Jul 2014
July 6, 2014

Alberta Experience

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I just returned from spending six days consulting two new clients in Alberta. They graciously permitted me to share a few tidbits from my time in their clinics: A veteran and a rookie – at the first clinic, I coached one staff person who has worked at her clinic for seven years and another who.. read more →

01 Jun 2014
June 1, 2014

The Importance of Relationships

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Last weekend I had a wonderful time as a presenter and participant at the Eye Recommend – National Training Event. If I had to choose one message from the event that resonated with me the most, it would be the importance of relationships. I was inspired by meeting a number of optometrists and optometry staff.. read more →

This is a quick note to let you know I’ll be giving two presentations at the Eye Recommend – National Training Event on May 24th in Edmonton. Currently, there are over 275 people registered for my two presentations: The Key to High Profitability – Effective Recalling Take Back your Eyewear Sales from Big Box Stores.. read more →

28 Apr 2014
April 28, 2014

How To Empower Linchpins

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This is the third installment of my three part series on “linchpins”. In ReCare Report 27, I defined linchpins as employees who take initiative to solve problems and identify ways to improve your practice. In ReCare Report 28, I gave concrete suggestions on how to ensure the people you hire are linchpins. Once you have.. read more →

14 Apr 2014
April 14, 2014

How to Hire Linchpins

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This is the second installment of my three part series on “linchpins”. In ReCare Report 27, I explained that linchpins are employees who don’t just complete tasks, they take initiative to solve problems and identify ways to improve your practice. So how can you make sure you hire linchpins? Below are five concrete recommendations: Rethink.. read more →

30 Mar 2014
March 30, 2014


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This is the first installment of a three-part series I’m writing on “linchpins.” The concept of linchpins was conceived by author and entrepreneur Seth Godin (one of the founders of Yahoo!). According to Seth, linchpins are employees that don’t just complete assigned tasks, they identify problems and opportunities and take initiative to fix or exploit.. read more →

03 Mar 2014
March 3, 2014

8 Tidbits from the BCAO Conference

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Here are 8 tidbits from last week’s BCAO Annual Conference and Optofair: Your employees are hungry to learn. My two practice management presentations were filled with employees who were keen to better serve their patients and make their practices more profitable. Your employees were highly engaged and asked excellent questions. Liza from Dunbar Eyecare Optometry, Michelle.. read more →

02 Feb 2014
February 2, 2014

Competing for Eyewear Sales

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When consulting optometry practices on competing for eyewear sales against box stores and online retailers, I recommend a sales approach grounded on three principals: Optometry practices must identify their strengths and weaknesses relative to box stores and online retailers. Practices should mitigate their weaknesses to the extent possible, but shouldn’t dwell on business realities they.. read more →