Engagement is key to employee retention, and reducing turnover is crucial to running a successful business. Check out this infographic. As you can see, there is a big difference between the experience of engaged employees and those who are minimally engaged. The truth is, disengaged employees hurt your bottom line, whether because they aren’t encouraged.. read more →
Sharing an older article, but one that remains highly relevant today. For Throwback Thursday: how high employee turnover can cripple small businesses, and why it’s important to keep it in check. read more →
Knowing how to effectively market your products and services is important, and an intrinsic part of any business strategy. Having such a strategy can help optometry practices retain existing patients, attract new ones and sell more eyewear to clients across the board. It just requires some forethought, planning and active implementation on the part of your whole team… read more →
A lot. In fact, Dr. Matt Geller – founder of optometrystudents.com and newgradoptometry.com - calls hiring a millennial one of the best investment opportunities you can make for your practice. Whether it’s an innate-like grasp on technology, or ideas on how to run your business more efficiently, millennials can bring a fresh perspective and new ideas to your practice. Check out this.. read more →
In today’s digital age, your website will likely be the first point of contact with your practice for many of your clients or future clients. That is, if they can find it. Think of it as your digital storefront. Even if you aren’t set up to book appointments or sell eyewear online, your website is the digital door with.. read more →
Beta-carotene, lutein and zeaxanthin. And the more familiar zinc, and vitamins A, C and E. The nutrients we gain from fruits, vegetables and various foods are extraordinarily important to our eye health. Whether it’s to prevent macular degeneration or cataracts, carrots, leafy greens, eggs, berries, almonds and fatty fish can preserve your eyes and your.. read more →
As summer slowly begins to fade behind fall clouds and earlier nights, don’t be too quick to store away your sunglasses until next year (or a tropical winter vacation). Wearing sunglasses that block 100 per cent of UVA and UVB radiation, even when it’s cloudy, is a small step you can take to ensuring the.. read more →
I can’t believe it’s September already. For many, this means the time to head back-to-school is just around the corner. For others, it serves as a signal to start thinking about fall wardrobes and trends. Whether it’s a cool new pair of frames to keep your look fresh, or glasses to help the kids keep.. read more →
The power of the preview. It can be an effective tool for not only engaging your audience, but for honing what you deliver them. It’s perhaps most commonly used in the film industry. And as John Marvin pointed out in this INVISION Magazine article, the preview played no small part in the multiple award-winning musical The Producers’ success,.. read more →
Does it sound counter-intuitive that fats can not only be good for us, but can be essential to our health? Research has found that omega-3 fatty acids in particular may improve eye health. This article by Gary Heiting, senior editor at All About Vision and an experienced eye care provider with over 20 years in the field, reviews some major.. read more →
- 28 Jan 201850 inspirational quotes to motivate youNeed some inspiration for the week ahead? I have written extensively about the importance of setting goals, especially if you want to grow and expand...
- 20 Jan 2018Step-by-step guide to your 2018 business planIf you don’t have one, now is the time to start creating it. Having a business plan – even at an optometry practice – is the key to maximizing y...
- 07 Jan 2018Prepare your practice for 2018Happy New Year! With a new year comes new opportunities, and hopefully some time to reflect on what you want to achieve in the year ahead. For some, t...