The Fab Four gave the world unforgettable music, and with it, some simple ways to improve the culture of your practice. For example, a thriving business relies on relationships, and trust is at the core of the most successful ones. How do you establish trust with employees? All you need is love. Teamwork and camaraderie also require all employees, office managers.. read more →

28 Jan 2016
January 28, 2016

Optometrists should be salespeople, too

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Small-business owners wear many hats, and often all at once. Being an entrepreneur involves vision, being the boss demands leadership, and in the eye health field, it also involves being a patient-dedicated optometrist. What often gets forgotten is a business owner’s role as a salesperson, which is one of the most important aspects of being.. read more →

19 Jan 2016
January 19, 2016

Make your mark as a manager

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I love it when the concept of empowering employees is not only recognized as good for business, but recommended as a business essential. Managing other people can be challenging, but it’s most effective – and rewarding for everyone – when all parties are motivated to work toward the same goals. Setting appropriate goals, developing a plan.. read more →

“The biggest problem founders and small business owners have is that they’re experts in their field and novices in what it really takes to effectively run a business,” writes Steve Tobak, an author and managing partner with Invisor Consulting. Sales techniques, client management, marketing and all the skills that go with running a practice effectively.. read more →

Optometrists and their team know best when it comes to their patients’ eyewear and eye health needs. They also have the expertise to match them with the perfect products. This, however, isn’t necessarily enough to ensure patients will purchase their glasses and contact lenses from their trusted optometry team, especially when competing against the convenience.. read more →

14 Dec 2015
December 14, 2015

Holiday dos and don’ts for ODs

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The Optometry Times asked their editorial advisory board to share some dos and don’ts for optometrists to consider as we enter the holiday season. Whether it’s remembering to take time for yourself, or helping your patients maximize their time and health benefits before year-end, here are some great words of wisdom on how to enjoy one of.. read more →

A lack of career path and growth opportunities emerged as the main reason why employees quit their jobs, according to an 11,000-person survey carried out by Randstad USA this year. Along with that, the results showed that work-life balance was a reason half of the respondents chose to remain in their jobs. While larger firms.. read more →

“Disengaged employees cost an organization approximately $3,400 for every $10,000 in annual salary.” It adds up. So do the benefits of keeping employees engaged. Check out this quick slide presentation via – a great learning resource for entrepreneurs and business owners looking to enhance and build their skillset. read more →

“Managers tend to blame their turnover problems on everything under the sun, while ignoring the crux of the matter: people don’t leave jobs; they leave managers.” The above may sound harsh, but creating a motivating, encouraging, driven and positive workplace culture comes from motivating and positive leadership. A good culture can create and retain good.. read more →

Offering a better workplace culture, opportunities for growth and timely feedback are great ways to retain some of your best people. After all, employee retention is strongly linked to employee engagement. Check out these five tips for how small businesses reduce turnover. read more →