• Double your revenue with recalling

    Double your revenue with recalling

    One day of recalling can recoup your training investment, boost your bottom line, foster patient retention and build your practice.


    Read testimonials about Pauline Blachford Consulting and contact Pauline for a free 30-minute consultation


Experience immediate, significant, increased profits. Research suggests a full eye exam – with exam fees and eyewear sales – is worth on average $306 in revenue. If you have unbooked appointments in your schedule, you’re leaving money on the table. Read More →


Pauline is passionate about helping optometrists run highly profitable practices. As a fellow entrepreneur, she appreciates the hard work and dedication required to operate a successful business, and enjoys helping her clients reap the rewards of their efforts.Read More →


Pauline brings over 17 years of experience to helping practices like yours earn greater profits by increasing bookings and eyewear sales. Pauline is a leading expert on client communications in the field of optometry.Read More →


"Pauline presented to our provincial association and did not disappoint!" "Her views on practice growth...were truly 'eye-opening'."

Dr. Ryan Smith
Elmsdale Vision Centre
"Pauline's How to be a Linchpin seminar was absolutely fantastic...This seminar is a must for the entire team!!!"

Dr. Stelios Nikolakakis
Dr. Nikolakakis and Associates Optometrist
“Pauline Blachford is the best clinic trainer I have ever worked with.”    

Dr. Heather Cowie
Airdrie Family Eye Doctors
“Pauline coached Hayley, our telephone recaller.  After 3 sessions, Hayley booked 12 appointments in an hour!”    

Dr. Susan Seibold
Eyecare at the Mulberry Optometry
“Pauline helped us identify our strengths, and showed us how to put them to use for our business, and for our clients.”

Dr. J. Bart McRoberts
Optomeyes West Vancouver & Squamish

More Testimonials →



Hello and welcome to my site!

Pauline Blachford Consulting helps optometrists in Canada and the U.S. increase their profitability while maximizing patient care.

Whether you want to reduce unbooked appointments, enhance employee productivity or increase eyewear sales, you’ve come to the right place.

I am an expert in the practice management field, specializing in providing one-on-one and group coaching to you and your staff.

Above all, I’m results-driven, passionate and experienced.

Please browse the site and check out the testimonials. Then contact me for a complimentary 30-minute consultation.

Make it a great day,


  1. Increased Bookings
    Increased bookings equals increased revenue. If your practice is not fully booked or are interested in adding appointments, Pauline Blachford Consulting will help you implement a highly effective recalling strategy that adds to your bottom line.  Read More.
  2. Enhanced Employee Productivity
    Practices benefit from a productive and engaged staff. Pauline can work with your practice to increase employee productivity and engagement through team-building meetings and retreats. Read More.
  3. Increased Eyewear Sales

    Research suggests one out of three patients who receive a prescription from an optometrist will buy their glasses elsewhere. If your patients are not buying their eyewear exclusively from you, Pauline can coach you and your team to maximize your sales. Read More.

  4. Sustainable Results
    Change takes action. For all her services, Pauline recommends follow-up appointments once a month, for six months.
    As a doctor and business owner, your responsibilities are countless. Practice managers are also caught up in their day-to-day obligations. Read More.

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